The Sexual Politics of Nation Branding in Creative Luxembourg
A Queer Perspective
DOI:
https://doi.org/10.14288/acme.v20i3.2005Keywords:
Nation branding, creative city, sexual citizenship, queer theory, heteronormativity, LuxembourgAbstract
This paper offers a queer reading of the sexual politics of nation branding in the context of creative Luxembourg through an intersectional perspective. While creative city discourses and policies have been largely scrutinised by critical scholars who have pointed out their classed, gendered and racialised exclusionary ways of working, nation branding has largely been overlooked in its relationship to the entrepreneurial urban shift. The ways it shapes desirable forms or subjectivities and citizenship while reworking the boundaries of sexual in-/exclusion needs however further scrutiny. I argue in this paper that nation branding, defined as a communication tool for creative cities to promote their image and remain competitive at a global scale, contributes to the reiteration of social inequalities through the production of neoliberal urban subjectivities that are sexually normative. Nation branding provides hence a heteronormative framing of sexual subjectivities and citizenships, as related to privileges associated with neoliberal politics and practices that are aligned with heterosexuality and class privileges of consumption.
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Duplan, Karine. 2016. “Devenir ‘expat’ Pratiques de l’espace du quotidien de femmes en situation de mobilité transnationale à Luxembourg”. PhD Dissertation in Geography, University of Paris-Sorbonne.
Duplan Karine. 2021(in press). Expatriate as Hero of Globalisation? Critical Insights on Privileged Migration and Neoliberal Ideology. In Expats/Migrants: The two Faces of the same Reality?, edited by Sylvain Beck. Leiden/Boston: Brill Publishers.
Duplan Karine. Forthcoming. Towards a Queering of the Right to the City: Insights from the LGBTIQ+ Politics in the Capital of Peace. In Mapping LGBTQ Spaces and Places in a Changing World, edited by Stanley Brunn and Marianne Blidon. New York: Springer.
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Hage Ghassan. 1998. White Nation. Fantasies of White Supremacy in a Multicultural Society. Sydney: Pluto Press.
Haritaworn, Jin 2010. “Queer Injuries: The Racial Politics of ‘Homophobic Hate Crime’ in Germany”. Social Justice 37(1), 69–89.
Haritaworn, Jin. 2012. Colorful Bodies in the Multikulti Metropolis: Vitality, Victimology and Transgressive Citizenship in Berlin. In Transgender Migrations: The Bodies, Borders, and Politics of Transition, edited by Trystan T. Cotten, 18–38. London: Routledge.
Harvey, David. 1989. “From Managerialism to Entrepreneurialism: The Transformation in Urban Governance in Late Capitalism”. Geografiska Annaler: Series B Human Geography 71(1), 3–17.
Hashimoto, Yui. 2020. “Racing the Creative Class: Diversity, Racialized Discourses of Work, and Colorblind Redevelopment”. Urban Geography online first, doi: 10.1080/02723638.2020.1731180
Hesse, Markus. 2010. “Reurbanisierung oder Metropolisierung? – Entwicklungspfade, Kontexte, Interpretationsmuster”. The Planning Review 46(1), 36–46.
Hesse, Markus. 2016. “On Borrowed Size, Flawed Urbanisation and Emerging Enclave Spaces: The Exceptional Urbanism of Luxembourg”. European Urban and Regional Studies 23(4), 612–627.
hooks, bell. 1984. Feminist Theory from Margin to Center. Boston: South End Press.
Johnston, Lynda. 2017. Queer Geographies. In International Encyclopedia of Geography: People, the Earth, Environment and Technology, edited by Douglas Richardson, Noel Castree and Michael F. Goodchild, Audrey Kobayashi, Widong Liu and Richard A. Marston. New-York: Wiley-Blackwell. https://doi.org/10.1002/9781118786352.wbieg0919
Kaneva, Nadia. 2011. “Nation Branding: Toward an Agenda for Critical Research”. International Journal of Communication (5), 117–141.
Kymlicka Will. 2004. “Multicultural Citizenship within Multination States”. Ethnicities 11(3), 281–302.
Leslie Deborah and John Paul Catungal. 2012. “Social Justice and the Creative City: Class, Gender and Racial Inequalities”. Geography Compass 6(3), 111–122.
Manalansan, Martin F. 2006. “Queer Intersections: Sexuality and Gender in Migration Studies”. International Review Migration 40(1), 224–249.
McCann, Eugene J. 2004. “‘Best Places’: Interurban Competition, Quality of Life and Popular Media Discourse”. Urban Studies 41(10), 1909–1929.
McCann, Eugene and Kevin Ward (eds). 2011. Mobile Urbanism: Cities and Policymaking in the Global Age. Minneapolis: U. of Minnesota Press.
McClintock, Anne 1993. Family Feuds: Gender, Nationalism and the Family. Feminist review 44(1), 61–80.
McClintock, Anne, Aamir Mufti and Ella. Shohat (eds). 1997. Dangerous Liaisons: Gender, Nation, and Postcolonial Perspectives. Minneapolis: U. of Minnesota Press.
McLean, Heather. 2014. “Digging into the creative city: A feminist critique”. Antipode 46(3), 669–690.
Mitchell, Katharyne. 1993. “Multiculturalism, or the United Colours of Capitalism”. Antipode 25(4), 263–284.
Mollett Sharlene and Carolina Faria. 2018. “The Spatialities of Intersectional Thinking: Fashioning Feminist Geographic Futures”. Gender, Place and Culture 25(4), 565–577.
Moulle, François and Bernard Reitel. 2014. “A Continuous Ambivalent Border. Building Cooperation Strategies in the Cross-border Metropolises of Basel and Geneva”. In Cross-Border Cooperation Structures in Europe, edited by Luis Dominguez and Iva Pires, 193–211. Brussels: Peter Lang.
Mountz, Alison and Jennifer Hyndman. 2006. “Feminist Approaches to the Global Intimate”. Women’s Studies Quarterly 34(1/2), 446–463.
Myrdahl, Tiffany Muller. 2011. Queerying Creative Cities. In Queerying planning. Challenging Heteronormative Assumptions and Reframing Planning Practice, edited by Petra L. Doan, 157–168. Farnham/Burlington: Ashgate.
Oswin, Natalie. 2007. “The end of queer (as we knew It): Globalization and the Making of a Gay-friendly South Africa”. Gender, Place and Culture 14(1), 93–110.
Oswin, Natalie. 2010. “The Modern Model Family at Home in Singapore: A Queer Geography”. Transactions of the Institute of British Geographers 35(2), 256–268.
Oswin, Natalie. 2012. “The Queer Time of Creative Urbanism: Family, Futurity, and Global City Singapore”. Environment and planning A 44(7), 1624–1640.
Oswin, Natalie. 2019. “An Other Geography”. Dialogues in Human Geography 10(1), 9–18.
Oza, Rupal. 2001. “Showcasing India: Gender, Geography, and Globalization”. Signs: Journal of Women in Culture and Society 26(4), 1067–1095.
Parker, Brenda. 2008. “Beyond the Class Act: Gender and Race in the ‘Creative City’ Discourse”. Research in Urban Sociology 9: 201–232.
Peck, Jamie. 2005. “Struggling with the Creative Class”. International Journal of Urban and Regional Research 29(4), 740–770.
Peck, Jamie. 2011. "Creative moments: Working culture, through municipal socialism and neoliberal urbanism". In Mobile Urbanism, edited by Eugene McCann and Kevin Ward, 41-70. Minneapolis: University of Minnesota Press.
Puar, Jasbir K. 2002. “A Transnational Critique of Queer Tourism”. Antipode 34(5), 935–946.
Puar, Jasbir K. 2007 Terrorist Assemblages: Homonationalism in Queer Times. Durham: Duke University Press.
Puar, Jasbir K. 2013. “Rethinking Homonationalism”. International Journal of Middle East Studies 45 (2), 336–339.
Rankin, L. Pauline. 2012. “Gender and nation branding in ‘The True North Strong and Free’”. Place Brand Public Diplomacy 8: 257–267.
Rodriguez, Robyn Magalit. 2008. “The Labor Brokerage State and the Globalization of Filipina Care Workers”. Signs: Journal of Women in Culture and Society 33(4), 794–800.
Rose, Gillian. 2003. “Family Photographs and Domestic Spacings: A Case Study”. Transactions of the Institute of British Geographers 28(1), 5–18.
Schulz, Christian. 2008. Die Metropolisierung Luxemburgs. In Periphere Zentren oder zentrale Peripherien? Kulturen und Regionen Europas zwischen Globalisierung und Regionalität, edited by Wilhem Amann et al., 89–97. Heidelberg: Synchron.
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Published
2021-07-02
How to Cite
Duplan, K. (2021). The Sexual Politics of Nation Branding in Creative Luxembourg: A Queer Perspective. ACME: An International Journal for Critical Geographies, 20(3), 272–293. https://doi.org/10.14288/acme.v20i3.2005
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Themed Section - Moral Economies
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Authors agree to publish their articles in ACME under the Creative Commons Attribution-NonCommercial-
